ALLY

CLIENT Rochester Regional Health

ROLE UI/UX

DURATION September – November 2018

PARTNER??Hai Yang

We worked with Rochester General Health to design a wayfinding system using AR technology for hospital visitors. The following case study comprises of our approach, ideas, and learnings.

Overview

Rochester Regional Health challenged us to conceptualize a better indoor wayfinding system for hospitals driven by augmented reality technology. Being a highly complex space, such a problem pushed us as designers to consider an intuitive and sensitive end to end solution.

Pain points

First time visits are intimidating and often confusing

There is a disconnect between hospital spaces and its visitors.

Everything looks the same, hence it easy to get lost

Can do more to create a valuable experience for visitors

Goals and Solutions

1

Designing an experience sensitive to the user’s emotional journey

User’s emotional journey

We identified and visualized key emotional moments in the user’s journey in order to craft an experience around it.

2

Intuitively guiding and instructing the user throughout the journey

Onboarding

Based on our research and identifying pain points in the early half of the user journey we wanted to introduce a helpful onboarding flow to orient new users and set expectations at this time.

Evoke confidence

Clear in-app entry points and communication to reduce confusion and anxiety. We wanted to focus on giving the user a good understanding of where they were and where they’re going.

Intuitive & contextual feedback

Location-based triggers to help users navigate & interact with their surroundings effectively thus enhancing spatial awareness and helping users be comfortable in the space.

3

Using AR to help create a more integrated experience between user and space.

Seamless Transitioning

The dedicated ?live mode? button allows users to toggle between AR and 2D map view. This would allow users the freedom to engage with the space in multiple ways, allowing scope for both identification and navigation.