CLIENT Rochester Regional Health
DURATION September – November 2018
We worked with Rochester General Health to design a wayfinding system using AR technology for hospital visitors. The following case study comprises of our approach, ideas, and learnings.
Designing an experience sensitive to the user’s emotional journey
We identified and visualized key emotional moments in the user’s journey in order to craft an experience around it.
Intuitively guiding and instructing the user throughout the journey
Based on our research and identifying pain points in the early half of the user journey we wanted to introduce a helpful onboarding flow to orient new users and set expectations at this time.
Clear in-app entry points and communication to reduce confusion and anxiety. We wanted to focus on giving the user a good understanding of where they were and where they’re going.
Using AR to help create a more integrated experience between user and space.
The dedicated ?live mode? button allows users to toggle between AR and 2D map view. This would allow users the freedom to engage with the space in multiple ways, allowing scope for both identification and navigation.
AR wayfinding helps the user engage with their surroundings to create valuable and more connected experiences.