ROLE? Concept, Research, Visual Design
DURATION??February – March 2017
The Reporter is a monthly print based Magazine based in Rochester Institute of Technology. The content is managed mainly by students and Targets a tech-savvy yet artistic community in RIT.
“The homepage is so cluttered with content that I don’t know where to start. It is pretty intimidating.?
60% of users said they spent anything between 1-10 minutes per visit. Users like to log in for short amounts of time for specific tasks and want a ‘grab n go’ like experience where they can access content fast and efficiently.
?I wish there was a way to see the number of people who have read, liked and shared an article. It would help see what’s trending?
Results show that users tend to primarily use 3 out of 8 main features available. This data proves some features in the app to be ineffective and unnecessary and a much more focused and streamlined approach is needed.
?Magazines are not just content heavy, they are visually stunning to look at, I want better images and presentation of information.”
Create an efficient and easy to scan website
A visually engaging design solution
Effective print media integration
A new brand identity
?Bold and Engaging Visuals
Research showed users felt the content was not visually engaging. I wanted to focus on creating a design solution that made use of engaging imagery and bold layouts to attract the users to the website.
A new visual personality
Create a welcoming and friendly visual design solution to help make students feel more comfortable using the app.